For a client, I filters out internet service providers (ISPs) and home users, showing only relevant leads in Google Analytics so he know where his website visitors work. This information is then put in a tailored reports that goes to this client's inbox every day.
The best web analytics report is outcome by source of traffic. Source of traffic - where does your visitors come from. Outcome - did they do something you want them to do as a result of visiting your website.
Are you driving visitors to your website from a variety of different sources (e.g. social media, PPC, offline ads) with a specific task that you want them to complete? Consider a standalone landing page that match the sources.
To Get Started
1. Keep your site’s analytics clean by filter out employees/vendor (i.e. web designer) that visit your site. This allows you to focus on your site visitors, the customer.
2. Exclude them when analysing your site traffic goes a long way to ensure your website data quality. BBC reported that "A study by Incapsula suggests 61.5% of all website traffic is now generated by bots. The security firm said that was a 21% rise on last year's figure of 51%." ^
3. Set up Goals in Google Analytics helps you to measure the outcome of your online activity.
You can see the domains that Google Analytics is pulling data from. In this example, web analytics data from mryap.tumblr.com is shown on my Google Analytics account. As the site is running off from Tumblr.com, you can also spotted assets.txmblr.com
If you have implemented Cross Domain or Sub Domain tracking, those domains will show here.
Should you see a strange domain, you may have found someone that is copying your site. Investigate Now!