In the course of my work, I always request client to keep me inform any changes to the website. For example, removing and adding new pages to the website.
Changes such as renaming the file name of a critical page of a website from catalog.htm to guide.htm 3 months ago and also the page title. The change while necessary has an impact on the web analytics data available for review and analysis.
The question is how can one view the data only for these two versions of the page over the past period in Google Analytics?
A New Visitor is considered someone who visits your website for the first time in a 30 day period
A Unique Visitor is someone who visits your site for the first time in a defined analytical period.
If a previous visitor clears the browser cache before returning to your site, or returns using a different browser or device, Google Analytics counts a new unique visitor.
Google Analytics cannot account for the same person visiting the same website on different computers/browsers.
Bounce rate is defined within a 30 minute period. Blogs often have high bounce rates as visitors read a single article on a page and then leave.
Available only to Google Analytics account administrator, this Change History feature allows the administrators to see what going on the Google Analytics account. It allows him or her to see who and when changes are made to the account. Such as
- which particular Profile setting was changed,
- who on the team made a Goal Change,
- who add in new Filters
For example in this screen capture, Google Analytics account administrator have a record of who did what and when. In this example, email@example.com deleted the "All Web Sites Data" profile on 18th March, Monday at 02:05:00 PDT 2013.
This feature can be access thru Admin tab > Change History tab
With this, you know who to held accountable for if things does not work out.